Every founder walks in with a forecast, and every experienced investor applies the same silent correction to it. This chapter is about what happens after that correction: the numbers investors actually run in their heads while you talk, how to price a company that has no revenue, what you can safely show without an NDA, and the multiple logic that decides whether your raise is a business case or an expensive job. If chapter 5 built your deck, this chapter is what the sharpest person in the room does with it.